Coca-Cola FIFA World Cup Visual Curation
Visual Curation
THE CHALLENGE:
During the 2014 FIFA World Cup™ Trophy Tour in sunny Los Angeles, Coca-Cola challenged us to capture memorable moments through a socially-inspired activation as fans lined up to visit football’s greatest, most desired prize.
The Result:
As fans lined up to be photographed next to the global icon, the FIFA World Cup™ Trophy, at its final US stop after a 88 country tour, we captured their love of futbol utilizing hashtag aggregation software. Through our activation, we were able to feature these photos with user permission on two large flatscreen TV’s at the event. Groups of all ages came through to have their photo taken at multiple touch points throughout the event. Excited fans were quick to add #trophytour to their event photos, so that they could find themselves on our fan wall!
What We Did:
- Social Media Integration
- Visual Web Curation
- Creative Development
- User Generated Content
